Computer Games and Immersive Entertainment: Next Frontiers in Intellectual Property Law, Second Edition
Marc Mayer acts as contributing author for the book, Computer Games and Immersive Entertainment: Next Frontiers in Intellectual Property Law, Second Edition, published by ABA Book Publishing on December 13, 2018.
About the book:
The intersection between intellectual property law and video games and immersive entertainment is exciting, fast-paced, and complex, as technology evolves at breakneck speed and often outpaces established case law. Game developers routinely wrestle with all aspects of IP law and need counsel on end-user license agreements; ownership and challenges of user-generated content; the scope and limitations of copyright protection; remedies for trade secret appropriation; duration of right of publicity protection; approaches for simulating reality without running afoul of existing trademark and brand rights of real-world companies and people; ramifications of international law; and more.
This new edition of Computer Games and Immersive Entertainment covers a broader range of topics and helps lawyers understand the ongoing changes, developing creative and nimble solutions to protect companies while still engaging the players.
