Main Menu
{Banner image}
PDF

Machinima: FTC’s Latest Action Against 'Influencer' Marketing

September 2015

Aaron Wais's article, "Machinima: FTC’s Latest Action Against 'Influencer' Marketing," was published in Law 360 on September 23, 2015.

From the article...

"With the ever-increasing shift to social media, consumers — who have always looked to their fellow consumers in making purchasing decisions — have a much easier time finding and connecting with each other to discuss, explore and (in doing so) promote products and services. Content providers such as YouTube, Instagram and Pinterest (to name a few) provide several platforms, through which certain personalities can aggregate, reach and influence massive audiences."

View Article

Back to Page

Mitchell Silberberg & Knupp LLP Cookie Preference Center

Your Privacy

When you visit our website, we use cookies on your browser to collect information. The information collected might relate to you, your preferences, or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience.

Strictly Necessary Cookies

Always Active

Necessary cookies enable core functionality such as security, network management, and accessibility. These cookies may only be disabled by changing your browser settings, but this may affect how the website functions.

Functional Cookies

Always Active

Some functions of the site require remembering user choices, for example your cookie preference, or keyword search highlighting. These do not store any personal information.

Form Submissions

Always Active

When submitting your data, for example on a contact form or event registration, a cookie might be used to monitor the state of your submission across pages.

Performance Cookies

Performance cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.

Powered by Firmseek