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The Reliability of Online Reviews and the FTC’s Regulations and Guidelines for Endorsements

Webinar
September 4, 2015
12:00 p.m.

Aaron Wais will be presenting via a LIVE webcast titled “Understanding the FTC’s Guides in Digital Advertising: A 2015 Update,” organized by The Knowledge Group, LLC on September 4, 2015. Mr. Wais will be speaking on the topic, "Overarching Issue: True or False – The Reliability of Online Reviews and the FTC’s Regulations and Guidelines for Endorsements."

A company’s online reputation is vital to its success and online consumer reviews are integral to this reputation. Some companies are increasingly turning to compensated and incentivized reviews, Facebook likes and other positive endorsements to improve their online reputation and promote their brands. Other companies are allegedly planting false positive reviews of themselves and false negative reviews of their competitors.

During this live webcast, Aaron will discuss:

CLE credit will be provided. 

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